We're Almost Famous

Sun Herald, September 16 2012

Effie talks to The Sun-Herald's fashion editor Kate Waterhouse about schoolgirls copying celebrity looks for formals.


Read more:




Retailer's Passion Takes Her to Paris

Mosman Daily, January 26 2011

Anari Lingerie owner Annie Halcrow will be wearing a tailor-made black and white gown by Effie Bridal of Mosman when she meets with leading designers and celebrities in Paris.





Online Bridal Bargains Lead to Dress Disasters

Sydney Morning Herald, February 3 2013

Effie talks about brides who buy their dresses through overseas websites and are having to spend hundreds of dollars on alterations.


Read more: